Saman ShoKrifard
Co-Founder & Chief Executive Officer Leading the strategic vision, business development, and long-term growth of Khesht Group.
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About Us
Khesht Group is a specialized company focused on the design, consultancy, execution, and development of retail, commercial, and workplace environments. Established with the vision of creating impactful, functional, and brand-driven spaces, we believe that a space is far more than a physical setting—it is a platform where brands, customers, and experiences connect.
In today’s competitive market, a store, office, or showroom is an integral part of a brand’s identity. Customers no longer interact solely with products; they engage with experiences. These experiences are shaped by every detail—from the entrance, lighting, materials, circulation flow, and product presentation to staff interaction and even the final moments before leaving the space.
At Khesht Group, we understand the powerful relationship between environment and brand perception. Our mission is to design and deliver spaces that are not only visually distinctive but also strategically aligned with our clients’ business objectives.
By combining expertise in architecture, interior design, engineering, project management, retail strategy, and customer behavior analysis, we provide a fully integrated service. Our process covers every stage of a project—from brand discovery and concept development to design, documentation, execution, supervision, and final delivery.
What sets Khesht Group apart is our balanced approach to aesthetics, functionality, and commercial performance. We believe that a successful space is not defined by beauty alone; it is a space that attracts people, guides them intuitively, creates memorable experiences, and ultimately contributes to the growth and success of the brand it represents.
About Khesht GroupBusiness Partners
Team & Collaborators
The Khesht Group team brings together architects, interior designers, 3D visualization specialists, project managers, site supervisors, technical consultants, and trusted partners across construction and procurement. Our multidisciplinary structure is built on collaboration between different areas of expertise, as we believe that successful projects are never the result of a single individual or department, but of the seamless integration of design, execution, management, and brand understanding.
Team & CollaboratorsFor every project, our team begins by identifying the brand’s real needs and objectives. Based on the project context, target audience, budget, timeline, and commercial goals, we develop tailored solutions that balance creativity with practicality. This multidisciplinary approach ensures that our work is not only visually compelling, but also feasible, cost-effective, functional, and aligned with the brand’s strategic vision.
Team & CollaboratorsFrom concept development to final execution, our collaborators work toward a shared goal: creating environments that communicate brand identity through meaningful and tangible experiences.
Team & CollaboratorsThe Founders
Milad Farokhdel
Co-Founder & Executive Director Overseeing project execution, operational excellence, and the successful delivery of client experiences.
Our Team
Hosein Hosseini
CG Artist
Farimah Azimi
Senior Architect
Zahra Karimi
Architect
Melika Shahsavandi
Site Supervisor & Technical Coordinator
Fatemeh Mofidnejad
Art Director
Ali Samadi
Visual Content Specialist
Alireza Takbiri
Manufacturing & Production Manager
Ashkan Alinazhad
Site Supervisor
Alireza Raji
Site Supervisor
Mohammadreza Yousofi
Accounting Specialist
Sahand Asghari
Accounting Specialist
Mehrdad Faeizbakhsh
Finance Manager
Bahador Khoobi
Administrative Specialist
Our Story
Khesht Group was established with the vision of bringing a more specialized approach to the design and execution of commercial and workplace environments—an approach that goes beyond conventional design or construction services. From the very beginning, our focus was to address a significant gap in the Iranian market: the need for a dedicated partner capable of guiding brands through every stage of spatial development, from concept creation and design to execution, delivery, and future growth.
Our StoryAs the retail industry evolved and competition among brands intensified, the role of physical space became increasingly important. Stores were no longer viewed merely as points of sale; they became one of the most influential touchpoints between brands and their customers. This shift in perspective played a key role in shaping the direction and philosophy of Khesht Group.
Over the years, collaboration with leading brands and the successful delivery of diverse retail, workplace, and exhibition projects enabled Khesht Group to develop a multidisciplinary structure that integrates design, construction, project management, spatial branding, and customer behavior insights into a unified process.
Our StoryToday, Khesht Group positions itself not simply as a designer or contractor, but as a strategic partner in the development of brand environments. We work alongside businesses to transform ideas into meaningful, tangible, and high-performing spaces that strengthen brand presence and create lasting experiences.
Our StoryMission
Our mission is to create spaces that transform brand identity into real, tangible, and impactful experiences. We strive to help brands build environments that are not only visually compelling, but also functional, commercial, and enduring—through a combination of creative design, precise execution, and a deep understanding of customer behavior.
In every project, we aim to answer a fundamental question:
How can this space help the brand be seen better, experienced better, and perform better?
Vision
The vision of Khesht Group is to become one of the leading references in the design and execution of retail, commercial, and workplace environments in Iran and the wider region—an organization that brands trust as a reliable, creative, and result-oriented partner for the development of their physical spaces.
We look toward a future where commercial and retail environments play an even more significant role in shaping brand experience. In this future, the success of a store is no longer defined solely by its products, but by the quality of the experience it creates in the customer’s mind. Khesht Group is committed to playing an active role in shaping this future
Core Values
Quality
We define quality through detail—from design lines and material selection to final execution and project delivery.
Commitment
Every project is a responsibility. We are committed to time, budget, quality, and the trust of our clients.
Creativity
We develop tailored solutions for each brand. We do not replicate styles; instead, we focus on a deep understanding of each brand’s identity.
Transparency
The project process should be clear and understandable for the client. We ensure that decisions, timelines, and execution stages remain transparent throughout the project.
Result-Oriented Approach
A space must deliver results—whether in user experience, brand perception, spatial functionality, or commercial performance.
Certificate
Mashad leather
DNW Certification Body
Iner Quest
Golden Business
Site design and site optimization